ThredUp
ThredUp is the world’s largest online thrift store aiming to help solve the fashion waste crisis. They aim to showcase that thrifting is about shopping with intention, rejecting throwaway fashion culture, and standing for sustainability. I created and executed design concepts for various marketing campaigns.
Art Direction
Digital Design
Print Design
ScopeCreditSAgency:
HUb
Creative Directors:
Ryan Scheiber, Sam Verdine
Art Director & Designer:
Brenna Vaterlaus
Copywriter:
Finn O’Neil
February faves sale campaignThredUp’s Valentine’s Day Sale featured items that had been “favorited” or “hearted” on the website. Drawing inspiration from grade school Valentine grams and stickers, I aimed to create a fun, eye-catching design that highlighted a variety of products while incorporating the “favoriting heart” into the sale logotype.
THINK SPRING sale CAMPAIGNThredUp’s Spring Sale was focused on individuality and unique style. I created visuals with playful “blossom” frames to highlight each person’s uniqueness. I wanted to capture the excitement of sunshine and flowers by playing with vibrant colors and dynamic shapes.
Full circle sale CAMPAIGNThredUp’s Earth Day Sale and Earth Month campaign highlight secondhand fashion as a powerful solution to fast fashion. I reimagined the Earth by drawing inspiration from the layout of old world maps. The overlapping circles, filled with nature and model photography, symbolize the interconnectedness of thrifting and sustainability.
