Gimme Beauty
Gimme is a hair care brand with a mission to create a range of products that work for all hair types. Their goal is to amplify hair confidence, because they believe confident women are unstoppable. I was able to work on icons for their brand refresh and stickers for their Unlocking Potential Program.
Creative Direction:
Morgan Hanks
Janie George
Scope
Digital Design
Illustration
Print Design
CreditS
Stickers
Gimme is all about confidence and empowerment through hair. I designed stickers that were fun and filled with celebration, power, and achievement for their Unlocking Potential Program. The Unlocking Potential Program is Gimme Beauty's social impact initiative dedicated to empowering women by providing them with the resources, opportunities, and support they need to thrive.
Icon System
Gimme’s brand refresh focuses on being friendly and fearless. I developed a cohesive icon system that balances playfulness with clarity, designed to complement the brand’s voice. These icons serve as visual support across packaging, social media, and digital assets—enhancing both functionality and fun.